Emotion + Science + AI
= Profit
INSIDE: Your exclusive invitation to our Unofficial Google Marketing Live tailgate
by Tod Maffin (LinkedIn • social media)
Today's News
ADS AI • How AI is Changing Television Advertising
PODCASTS • A Media Buyer’s Gold Mine?
PINTEREST • Print Mags and QR Codes Are Back!
LOL • Samsung Hijacks Apple iPad Ad Misstep
JOIN US! Unofficial Google Marketing Live Tailgate
This Tuesday (May 21), Google will be holding its annual Google Marketing Live event, where they show off their upcoming changes to their advertising platform. It is a must-watch for anyone who runs Google ads.
That morning at 11:00 a.m. ET, our Google ad correspondent Jyll Saskin Gales and I will hosting the third-annual Unofficial Google Marketing Live Tailgate!
Join us along with ex-Googlers Mathew Growden and Solange Abraham for a review of the last year of Google ads, what we expect in the announcement, and more. We’ll be live and can take your questions!
PLUS…
Premium members get access to an additional live show the day after, recapping all the announcements that happened, how the changes will affect your campaigns, and analysis on the future of Google Ads.
▶️ UPGRADE and GET ACCESS NOW for only $5
ADS AI • How AI is Changing Television Advertising
Some things don’t really change in the ad world.
Take this year’s Upfronts — the annual pitch to advertisers by TV networks (and now, streaming services). All the usual was there; the celebrity cameos, the three-martini lunches.
But one thing was new: AI — and how the networks believe their tech gives them a leg up in reaching better quality audiences.
NBCU, for instance, has been working on AI-generated audience segments — something apparently so new, it was only briefly mentioned on a PowerPoint slide, but the company later spoke with Digiday about the upcoming segment-building technology.
NBCU wasn’t the only one with AI on the brain.
Disney says its new Magic Words ad product can identify the mood of any given scene, and match that mood to ad creative.
But don’t get too drunk on the AI — a Forrester report this month, said 60% of U.S. senior marketers are concerned that using generative AI in their marketing could create false or inaccurate information.
PODCASTS • A Media Buyer’s Gold Mine?
A new report finds podcast audiences may be a hidden gem in the media buying world.
Edison Research’s Podcast Consumer 2024 report found that podcasts listeners are more affluent and receptive to brand messages than others.
56% of monthly podcast listeners have an annual household income of more than $75K — that compares to 48% of the overall population
Almost half are college educated
More than two-thirds of Americans over the age of 12 have now listened to a podcast
34% tune in weekly
Perhaps more importantly to marketing audiences, the report found that nearly half of weekly listeners have bought a product or service as a result of hearing an ad on a podcast.
Read the full report here (PDF)
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PINTEREST • Print Mags and QR Codes Are Back!
Who said QR codes were dead?
Pinterest, and the print magazine Real Simple, have launched a special new digitally shoppable issue.
Pinterest says it gets more than six billion searches each month on the platform.
The company reported a 23% increase in revenue year-over-year for the first quarter.
Gen Z now makes up more than 40% of its users — that’s its fastest-growing demographic.
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LOL • Samsung Hijacks Apple iPad Ad Misstep
Last week, we reported on Apple’s controversial iPad ad, which showed a number of creative objects — musical instruments, filmmaking tools, and so on — being crushed by a giant flattening machine. At the end, the machine lifts up, and reveals a thin iPad.
Creatives around the world posted on social media about how they found it offensive.
Now, Samsung has jumped on board with a video ad of its own.
It shows a person wandering through what looks like the set of the Apple ad, after all the crushing has happened. She picks up a damaged guitar and starts playing it.
At the end, text appears reading “Creativity cannot be crushed.”
The ad was produced by Agency BBH USA.
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