Tuning In the Right Frequency
How “brand attachment” inoculates against the negative effects of ad repetition
by Tod Maffin (LinkedIn • social media)
How “brand attachment” inoculates against the negative effects of ad repetition
Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.
Tod interviews Dr. Nelson Amaral who conducted a study on the topic.
The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.
In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.
Watch The Interview
Or Listen to the Interview
Read The Paper
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition
– 30 –
/ad
Upgrade Your Media Buying Skills:¹
Inside Google Ads
Foxwell Founders Community
Foxwell Digital Courses
Tools We Use and Recommend:¹
Marketing tools: Appsumo
Podcast recording: Riverside
Email newsletter: Beehiiv
Refer Us and Get Free Stuff! 🎁
1 referral = Tod’s How to Go Viral keynote 🗣️
5 referrals = Shout-Out on the Podcast 🎙️
20 referrals = Free Ad in the Newsletter 📰
{{rp_personalized_text}}
Copy and share ⇨ this link ⇦
¹ Some links provide affiliate revenue
