What a year it’s been.
From the slow collapse of Twitter, to the rise of Reels, to regulatory bodies in overdrive.
The digital marketing industry is going into 2024 with a lot of uncertainty.
Today, in our final newsletter issue of the year, we look at what’s likely to come for our industry in the next 12 months.
I spoke this week with Andrew Hutchinson. Andrew is the head of content at SocialMediaToday.com. We discussed his annual predictions blog post:
Segments:
01:01 Meta
03:28 Reels/Instagram
08:34 Threads
10:11 X/Twitter
16:59 TikTok
20:07 Snapchat
24:55 Pinterest
27:55 LinkedIn
33:49 Big Story of 2024
38:21 Wrap-up
Main Points:
Meta's focus on AI and the metaverse will continue in 2024.
Instagram Reels will remain a key ad format and organic post format.
Threads has the potential to compete with X and carve its own niche.
Elon Musk's plan for X may face challenges and may not be successful.
TikTok will explore new areas like food delivery and nearby feeds.
Snapchat's challenges include high costs and the need for sustainability.
Pinterest will focus on shopping and AR to enhance user experience.
LinkedIn's engagement numbers are questionable, but live events may be a marketing channel to watch.
The big story of 2024 will likely be the possible end of X/Twitter.
The future of marketing will be both exciting and challenging, with emerging technologies playing a significant role.
And That’s a Wrap!
This is our last issue of the year.
We’ll be back on January 3 with continued coverage of the digital marketing and social media world.
Thank you for being a subscriber, and the team and I wish you a restful and joyous holiday!
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