Today in Digital Marketing

An Abbreviated Issue

Sep 8, 2023 | Newsletter Issues, Uncategorized

"

Today in Digital Marketing

Follow us: Mastodon, TikTok, Threads, Instagrammore
Follow Tod: Mastodon, LinkedIn, TikTok, Pixelfedmore 

Listen to this newsletter as a podcast 🎧 Subscribe Free

Get your business discovered on TikTok!

Maximize ROI by reaching your most relevant audience

Reach new audiences in 20+ markets worldwide

Fast setup for every level of expertise

Flexible budget that works for businesses of all sizes

 

Hello there and happy Friday!

We’re experiencing a major technical glitch today (no, that’s not a codeword for ransomware 🤣) so we’re unable to produce today’s newsletter and podcast as usual.

So while we’re not able to bring you the full newsletter with all its usual snark and imagery, here is what we had planned to cover today, along with a brief summary of each story and link to dive deeper:

X is Hiding Ad Disclosures (I’m Sorry… What?!)

X, formerly known as Twitter, is now running some ads without the usual “Ad” disclosure, making them impossible to distinguish between paid posts and organic posts. It’s not clear if this is a glitch, a test, or a new feature. Read more

Gen Z Women Search More on TikTok Than Google

51% of Gen Z women prefer using TikTok for searches, more than Google. The video format, relatability, and personalized answers are the top reasons for this preference. Read more

TikTok Shop: Concerns Over Counterfeit Goods

TikTok's new shopping platform, seen as a potential Amazon rival, showcases cheap products, many from China. Concerns are arising over counterfeit items and potential regulatory issues related to user data. Read more

TikTok Partners for Multi-Touch Ad Attribution

TikTok announced a partnership with TransUnion to bring multi-touch attribution to its ad platform. This will provide marketers with insights into the effectiveness of various marketing channels along the customer journey.

eBay Introduces AI-Generated Product Listings

eBay this week announced it will soon launch a new AI tool that creates entire product listings from a single photo. This aims to streamline the selling process, especially for new sellers.

Meta Releases Guide for Holiday Campaigns

Meta has published a guide on its AI ad tools to assist marketers in preparing for the holiday season. The guide covers Meta's AI ad tools, including the Advantage+ suite and new AI creation elements.

Clubhouse Adds new “Chats” Messaging

Clubhouse introduced “Chats,” allowing users to leave voice messages for friends, aiming to rekindle its once-viral appeal. This feature is similar to leaving a voicemail.

 

Get Daily Marketing News in Your Inbox

SPONSORED I try to keep my email inbox as clear as I can, but one of the few email newsletters I let in is Marketing Brew.

It gives me a solid headstart on the day’s marketing news, and helps me understand what’s trending that I should share with you here.

There's a reason more 4 million people start their day with Morning Brew – the daily email that delivers the latest digital marketing and business news.

Business news doesn't have to be boring…make your mornings more enjoyable, for free. [learn more at morningbrew.com]

 

UPGRADE TO PREMIUM and get instant access to:

 Exclusive Google and Meta updates
 no ads at the top of the newsletter
20+ marketing science interviews
live industry events

our premium Slack channel
regular livestreams with Tod
 30% off our Premium podcast for life
 big discounts on marketing tools

Do you manage a Shopify store?
Subscribe to The Early Checkout. News, tools, and strategies that work now to grow your Shopify store's brand & sales.

Some links in this newsletter may provide affiliate revenue to us.

This newsletter is powered by Beehiiv.

📧 Prefer Email?

We’ve got you covered. We publish a daily email newsletter, covering all the day’s developments in social media, SEO, online advertising, and digital marketing. You can even get each Friday’s issue free!

Follow Us

About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

[more]

Get It By Email

Join the thousands of marketers who rely on this daily digest of the day's news in marketing, social media, SEO, and media buying.

Sent every weekday at 5pm ET.

Unsubscribe any time with a single click. Your information will never be shared.

Thank you! Please check your email to confirm.