TikTok's AI overlords can now write and direct your next video ad campaign.
The company recently added a new tool to its Creative Center, called ‘Script Generator,' that provides video script ideas based on your input.
With the tool, brands and marketers can enter their industry vertical, product name, item description, and any relevant keywords to include in the campaign. Users can select a video ad duration of 15-30 seconds or 31-60 seconds, as well as video format, and click ‘Generate scripts'.
The system then creates a selection of sample video scripts, each including:
- A hook
- A scene description
- A call to action
- Suggested audio and visual cues to include
Currently, the tool is only available in English. TikTok noted that users are responsible for ensuring content accuracy and compliance with relevant laws.
The company also mentioned that the tool is developed in partnership with an undisclosed third-party provider. Meaning any information provided to the tool will be processed through this third-party service.
Images: TikTok
