Google Ads is making a big change in how it processes trademark complaints, updating its policy to remove industry-wide blocks for trademarked terms.
Starting on July 24, Google will only let you report violations of your trademark against specific advertisers and ads, rather than applying restrictions to all advertisers in the trademark owner’s industry.
💡 Why the Change?
The current policy restricts all ads in an entire industry from using trademarked material when complaints are filed. Google says this has resulted in over-flagging and industry-wide blocks, causing challenges for advertisers.
With its updated policy, the company hopes to reduce these issues and speed up resolution times.
Trademark restrictions imposed before July 24, 2023, as per the current policy, will remain in effect. However, Google plans to gradually phase out these limitations for most advertisers over the next 12-18 months.
Image: Google / Canva
