Today in Digital Marketing

Another Twitter Trust and Safety Lead Throws in the Towel

Jun 2, 2023 | Industry Articles

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Today in Digital Marketing

Twitter's trust and safety lead, Ella Irwin, may be looking for a Bluesky invite, after confirming her resignation to Reuters yesterday. She spent just seven months with the company and oversaw content moderation.

The specific reason behind her departure is still unknown, but according to TechCrunch, it seems to be related to Twitter's slide to the political right and in particular an activist film called “What is a Woman.” The documentary is a feature-length attack on transgender people.

Upon its release on Twitter yesterday, the film’s visibility was limited, apparently an automatic trigger of the platform’s rules against hateful conduct. 

In response, Musk said that the limited reach was a mistake made by several people at Twitter and clarified that the film was welcome on his platform, despite its violation of the company’s policies. 

As of today, I was able to access the documentary without any restrictions.

While it is not clear whether Irwin's exit is directly related to this incident, reports suggest she may have been involved in the decision-making process regarding video labeling.

☑️ Hate Speech Thrives for Twitter Blue

Meanwhile, content moderation chaos persists. A new report by the Center for Countering Digital Hate revealed that Twitter is letting more hateful posts on, and overlooking moderation if the poster is a paying subscriber of Twitter Blue. 

The report says Twitter hasn't removed recent hateful posts from verified subscribers that violate the platform's policy against hateful conduct.

The study's researchers collected tweets from paying subscribers and reported them using Twitter's own flagging tools. Four days later, 99% of the reported posts from subscribers were still active, and all the accounts involved were still active.

The flagged tweets, which were posted within the last month, contained racist, homophobic, neo-Nazi, antisemitic, and conspiratorial content.

Images: Twitter / The Center for Countering Digital Hate

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