Could Snapchat be making a comeback for creators?
In an effort to attract brands, the company has redesigned its ad revenue-sharing platform to focus on creators, offering new monetization opportunities including:
- Spotlight Snaps
- Shopify integrations
- Mid-roll ads in Snap Star Stories
And influencers are taking notice as several famous YouTubers have recently praised the app and its monetization opportunities. But, can this shift toward creators help Snapchat compete with other major platforms like TikTok, Instagram, Facebook, and YouTube?
👻 A Competitive Landscape
In a new report from Performance Marketing World, Snap's head of talent, Julie Bogaert, explains what Snapchat has to offer creators and brands that other platforms don't: a low-pressure environment for uncurated authentic content.
Unlike other platforms, Bogaert added that Snapchat lacks comments and a news feed, leading to a more intimate, one-to-one relationship, which keeps users watching longer, and creators who post content that resonates with their audience can expect to grow their following quickly.
🔥 The Challenge for Snap
However, according to one agency executive quoted in the piece, despite the company's efforts to attract creators and brands with new monetization options, influencers, and brands still prioritize other platforms over Snapchat.
While Snapchat isn't quite ready to play with YouTube, TikTok, and Meta yet, as more brands follow creators to the platform, it may only be a matter of time before Snapchat can compete with the big dogs.
Image: Canva
