Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened?
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EPISODE TRANSCRIPT and SOURCES:
Today: Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened?
IT’S Fri, Oct 16, 2020.
Happy Global Cat Day
I’m Tod Maffin from engageQ digital. And here is what you missed, today in digital marketing.
The Nielsen measurement company will now start including YouTube TV in their Digital and Total Ad ratings. Not ALL YouTube, mind you.. Remember, we’re talking about YouTube TV.. that’s their add-on service that streams regular broadcast television. And not on all platforms either, just YouTube played on a smart TV or other similar box for now… then next year they’ll include streams on the YouTube app.
But still — that’s a big indication that YouTube TV is now a player competing with cable networks for the TELEVISION space too.
Quoting MarketingDive: “As TV viewing evolves with the growth of Connected TVs, Nielsen's measurement of YouTube's streaming TV ad inventory will help it form a more accurate picture of audiences for media buyers and sellers. According to Nielsen, more than 100 million people in the U.S. watch YouTube and YouTube TV on CTV every month.”
“Google, which owns YouTube, recently expanded its CTV media buying services, adding YouTube TV to its Display & Video 360 demand-side platform and launching Unique Reach Audience reporting to help marketers measure the reach of CTV campaigns.”
You know when you search for a mall or a coffee shop on Google maps and it shows you how busy it is, based on location data that Google gets from smartphones?
Earlier this week, I reported that some restaurants are saying the wait-times shown are grossly inaccurate.
So, strange time, then, for Google to announce today that they’re actually expanding that feature to cover more types of businesses. It will now include beaches, parks, grocery stores, pharmacies, laundromats, and so on on.
And — even more interesting — they’re going to start putting some of that busy time on the map itself. I don’t mean in the sidebar. Screenshots I’ve seen show the name of the business on the map and then, right underneath it, smaller text like “busier than usual,” and “As busy as it gets.”
Whether you’re voting for Joe Biden or Donald Trump, I think we can all come across party lines and agree... that Facebook’s new design is a vomit-inducing dog’s breakfast of lazy and perhaps drunken user interface decisions.
They keep trying to force us to use it. For a while, it would pop into the new version, but there was always the “Switch back to the old version” toggle. Until a week or two again. Then that toggle was gone. And there was apparently no way back.
Friends, I think I’ve found a way back.
Now, let me preface this by acknowledging that Facebook’s platform is different for different user groups, so this MAY not work for you, but it worked for me, and honestly I was a little surprised it did.
Here’s what to try.
Go to your brand page. Then click Ads in the left navbar. Then Audiences under that.
Facebook then offered that former “Switch back to the old version” toggle. Apparently only on that screen now, but it DID work, and it did reset me to the old AND PERFECTLY GOOD design across the whole site.
Other people spotted this too, in different places. One report said the switch was in the left nav bar sort of beside the profile picture.
This seems to be showing up for people who administer Facebook pages only, which I’m guessing is most of you listening, so give it a shot!
A few smaller items:
- Agorapulse has added some new features to its Power Reports optional add-on. You can now send scheduled reports to external users. Do do that, go to Reports (of course) and set up your report like you normally would — the new options are down under Add external recipients. You can set up as many recipients as you like, but they have to validate their emails first.
- Two podcasts have been taken offline after the record industry shut them down for violations of music copyright. Both were music radio shows — so, basically playing full length songs. They both say they had the artists’ permission. But, as hopefully you know, there are MANY, MANY people and groups that may hold different rights for the same song. Writing, performance, publishing, there are sync licences, mechanical licences. It’s really pretty much impossible to play commercial music in a podcast without violating rights. The music in this podcast, by the way, is licenced from a production music library.
- Wix.com today emailed its customers saying they are resetting some passwords of users because of a breach of usernames and passwords. Honestly, their email was a little confusing. First, they said the breach wasn’t of Wix, it was of the video tool Animoto. And worse, apparently this breach happened more than two years ago. I emailed Wix for clarity on this, and they did not respond before our production deadline.
- And Facebook yesterday was having some trouble delivering ads to Marketplace. If you’re running campaigns there, which you probably are if you left Automatic Placements on, you may want to double-check the analytics.
I try really hard to make this a good use of your time — short, punchy, no rambling… and if YOU find this valuable, I’d really appreciate it if you’d take a minute to rate and review this podcast. I’ve made it easier for you than you think. There’s a link in this episode’s notes that will take you right to the review page of your app.
Our production assistant is Sarah Guild. Our theme by Mark Blevis. Music licensing by Source Audio. And this podcast is produced by our agency, engageQ digital. Find us at engageQ.com. Full transcripts to every episode are on our web site — TodayInDigital.com. I’m Tod Maffin. Have a restful and safe weekend, friends. I’ll talk to you on Monday.