Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans to call out racist businesses… and your Google My Profile may be giving wrong information to customers about how busy you are.
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EPISODE TRANSCRIPT and SOURCES:
Today: Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans to call out racist businesses… and your Google My Profile may be giving wrong information to customers about how busy you are.
IT’S Fri, Oct 9, 2020.
Valencia Community Day (Dia de la Comunidad Valenciana) - Spain
I’m Tod Maffin from engageQ digital. And here is what you missed, today in digital marketing.
Edge Price Checks
An interesting upgrade to Microsoft’s new web browser may hold some opportunities for e-commerce marketers. They’re adding price comparisons into their Edge browser — natively.
It’ll be part of its Collections tool.
We’ve had price comparison plugins for browsers since, well, since plugins were a thing. But this is the first mainstream browser to add it in such an integrated way.
This of course might be GOOD news for you, or bad news, depending on where you stand in the market. If you want to check where your products will come out, just go to Bing and use their existing price comparison engine, since that’s where it’ll pull the data from.
Microsoft says it does not get affiliate fees when you buy through one of the links.
They’re also launch a Rebates cashback program and have signed up Walmart, Expedia, Walgreens and Nvidia to be part.
In a surprise move, Instagram today released a totally original feature.
Naw, I’m just kidding. They’re still copying other apps.
Of course, they’re maniacally obsessed with TikTok right now and so this new feature is, of course, a copy of a TikTok feature.
Now, users of Instagram Reels will be able to save sounds in-app, which they can then use in their own Reels clips…. share collections of Reels which use a specific piece of audio…. And they can now search for sounds and music, and the Reels clips that use them.
These, of course, were the big things missing when they launched their TikTok clone.
They’re not the only ones gunning for TikTok. The Triller app’s strategy has been to entice popular TikTok influencers over to their platform, with promises of money, equity in the company, and Rolls Royces.
An interesting move by Yelp. They say from now on, when a business gains public attention for reports of racist conduct, like using racist language or symbols, they will place a new Business Accused of Racist Behavior Alert on their Yelp page, along with a link to media coverage of the incident. So far in 2020, they report a 133% increase in the number of media-fueled incidences on Yelp compared to the same time last year.
It seems there’s a bug in that part of your Google My Business profile that shows how busy you are during certain times of the day. You’ll have this if you’re a bricks and mortar store or a mall or something. Some restaurants are saying Google is reporting three hour waits, when the actual wait time is under an hour.
A bug at Squarespace is preventing people from adding new page sections — that’s only affecting you if you have a version 7.1 site. They are looking into it.
Google Meet — that’s their Zoom competitor — has added dial-in phone numbers for eight additional countries: Chile, Guatemala, Hong Kong, Israel, Japan, Mexico, Peru, and Trinidad & Tobago.
And yesterday I reported that Twitter appeared to be testing the removal of a one-click retweet option. Today, they announced it, saying “We’ll temporarily ask people to add their own commentary before amplifying content by prompting Quote Tweets instead of Retweets. We hope this encourages everyone to consider why they are amplifying a Tweet, and brings more thoughts, reactions & perspectives to the conversation.”
Interesting that they’re saying this is temporary. We’ll just have to see if they keep it after the U.S. election I guess.
Classified ads still available on the show… $20 will let you reach the 1200 digital marketers who listen every day. There’s a link in this episode’s description for that.
I’m very excited… our dear friend Amy is coming over for Thanksgiving weekend — it IS Thanksgiving weekend here in Canada. I know you Americans celebrate it on the wrong day… sorry, I mean on a different day.
That also means that there will be no show on Monday because I will be nursing a turkey and stuffing hangover. Mostly stuffing. I love stuffing. How could you not? It’s warm salty bread. Those are my three favourite things.
One more thing. We’re past 250 episodes now. And each one I try to make short and packed with only the information you need to know as a digital marketer. If you have some time this weekend, I’d really appreciate it if you’d take a minute to rate and review this podcast. There’s a link in this episode’s notes that will take you right to the review page of your app.
Our production assistant is Sarah Guild. Our theme by Mark Blevis. Music licensing by Source Audio. And this podcast is produced by our agency, engageQ digital. Find us at engageQ.com. Full transcripts to every episode are on our web site — TodayInDigital.com.
Okay, have a wonderful Thanksgiving weekend, fellow Canadians…. For the rest of you, stay safe and I’ll speak to you next on Tuesday.