Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs.
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It’s Wednesday, January 13th, 2021.
Happy Day of the Russian Press,
A special episode today.
As you may know, Apple plans to be more aggressive in its privacy initiatives — and one big change coming could radically affect your digital marketing campaigns.
Soon — we don’t know EXACTLY when — but soon, Apple will start popping up warning boxes when people open a mobile app that wants to track them. That box will let people opt out of tracking entirely in that app.
It’s all part of their new approach to IDFA.
And it means your ability to retarget, build smart audiences, and do all the fun things — more or less disappears.
I don’t often devote an entire episode to a single topic — god knows, there are enough long-form interview podcasts out there about marketing. But this, I think, will have such a big effect on us, that i think it warrants it.
So, I’m joined today by Andrew Hutchinson. He writes for SocialMediaToday.com.
Andrew, let’s start with the basics. What is IDFA?
Again, Andrew’s at SocialMediaToday.com — an outstanding source of news in our space.
Back tomorrow with the regular show.