Recent Podcast Episodes
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1190: Everything is Made Up and the Search Ads Don't Matter
A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to...
1189: Weekend Edition: Influencer Marketing with Popular Pays
If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a...
1188: Hey Copywriters… What is the Most Effective Letter?
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent?...
1187: He Likes It! Hey Mikey!
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And...
1186: When Your Ads Are a Whole Mood
Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers...
1185: When ‘For You’ Becomes ‘Forget You’
You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp....
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