Our Past Content

You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp....

Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break....

TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality...

The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about. PLUS: Free trials or demos? Which convert better? We have...

Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. ...

It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became...