Our Past Content

A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why...

Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini...

Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on...

Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince...

Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will...

YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train...