Today in Digital Marketing

Surrounded by Bots

Feb 16, 2023 | Industry Articles

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Today in Digital Marketing

One of the many unfortunate rites of passage as a digital marketer is being locked out of your social media account. The platforms — Meta, especially — have a hair-trigger on locking people out. And it's mostly because of the millions of bot accounts that constantly try to hack their way in.

This week, The Guardian reported about some devious software that's behind many of these bots.

The software is called Advanced Impact Media Solutions, or AIMS, which controls more than 30,000 fake social media profiles that can be used to spread disinformation at scale and speed on platforms, including:

  • Twitter
  • LinkedIn
  • Facebook
  • Telegram 
  • Gmail
  • Instagram
  • YouTube
  • Amazon
  • Airbnb

The software is said to be written by a group called ‘Team Jorge', a hacking and disinformation unit for hire.

🤖 Who’s a Bot? Who’s Not?

According to the Guardian report, the group's leader told undercover journalists that each avatar is given a multifaceted digital backstory. He also said his avatars mimicked human behaviour and their posts were powered by artificial intelligence. 

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Image credit: The Guardian

Other techniques are also used to make avatars more credible and avoid the bot-detection systems developed by tech platforms. The group's leader noted that his bots were linked to SMS-verified phone numbers, and some even have Amazon accounts with credit cards. AIMS also has different groups of avatars with various nationalities and languages. 

In any case, it is evident that avatars peddling propaganda are using stolen images of real people to do so.

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Image credit: The Guardian

👉 Who’s Using the Software?

Furthermore, the group's leader said that they sold access to their software to unnamed intelligence agencies, political parties and corporate clients. 

Through an investigation using AIMS-linked avatars revealed by Team Jorge, reporters were able to trace their activity across the internet, identifying their involvement in what appeared to be mostly commercial disputes in over 20 countries including: 

  • The UK
  • U.S.
  • Canada

The Guardian reported that Twitter declined to comment, and Meta took down Aims-linked bots on its platform this week after journalists shared a sample of the fake accounts with the company.

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Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

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Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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